The Best Business Books of All Time What they say, Why they matter, and How They Can Help You. About the BEST: Thousands of. Read more about The Best Business Books of All Time - The best of the best! Quick, concise for the book. Start with the introduction (download the PDF). of photography and providepractical instruction in the use of equipment and —a further dividend The Art of photograp the most influential world leaders of.
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The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of .. Morris will give more than keynote speeches at corporate seminars to further . The Best Business Books of All Time What they say, Why they matter, and How They Can Help You. ABOUT THE BEST: Thousands of Business books . Editorial Reviews. From Booklist. *Starred Review* Unbelievably, over 10, business books are published each year, creating a dizzying array of choices for .
Are the winners of reality-TV contests instinctive game theorists?
Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.
Chairman", said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.
Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.
Cunningham Cardozo Law Review, The definitive work concerning Warren Buffett and intelligent investment philosophy, this is a collection of Buffett's letters to the shareholders of Berkshire Hathaway written over the past few decades that together furnish an enormously valuable informal education. The letters distill in plain words all the basic principles of sound business practices. They are arranged and introduced by a leading apostle of the "value" school and noted author, Lawrence Cunningham.
Here in one place are the priceless pearls of business and investment wisdom, woven into a delightful narrative on the major topics concerning both managers and investors. These timeless lessons are ever-more important in the current environment. For those who think this is just a book for investors, think again.
Wise musings by a very smart businessman. Business Model Generation Image Source By Alexander Osterwalder and Yves Pigneur self published in This is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.
You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one. Co-authored by Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry.
It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use. Competition Demystified Image Source By Bruce Greenwald and Judd Kahn Penguin Publishing Group, Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
It teaches the theory of disruptive innovation and why great companies fail when they ignore disruptive products in their competitive space. A favorite of countless other great CEOs, the book challenges conventional wisdom on what businesses should be focused on and when they should deviate from business as normal. Essential reading for managers. And executives in the c-suite. David Marquet Portfolio, "Leadership should mean giving control rather than taking control and creating leaders rather than forging followers.
As newly appointed captain of the USS Santa Fe, a nuclear-powered submarine, he was responsible for more than a hundred sailors, deep in the sea. In this high-stress environment, where there is no margin for error, it was crucial his men did their job and did it well. But the ship was dogged by poor morale, poor performance, and the worst retention in the fleet.
Marquet acted like any other captain until, one day, he unknowingly gave an impossible order, and his crew tried to follow it anyway.
When he asked why the order wasn't challenged, the answer was "Because you told me to. That's when Marquet took matters into his own hands and pushed for leadership at every level. Turn the Ship Around! Navy's traditional leader-follower approach. No matter your business or position, you can apply Marquet's radical guidelines to turn your own ship around.
The payoff: a workplace where everyone around you is taking responsibility for their actions, where people are healthier and happier, where everyone is a leader. The measure of the executive, Peter F.
Drucker reminds us, is the ability to "get the right things done. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Ranging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.
Your success may depend on it. Six Thinking Hats can help you think better-with its practical and uniquely positive approach to making decisions and exploring new ideas. It is an approach that thousands of business managers, educators, and government leaders around the world have already adopted with great success.
Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls. He offers a powerfully simple tool that you-and your business, whether it's a start-up or a major corporation-can use to create a climate of clearer thinking, improved communication, and greater creativity.
His book is an instructive and inspiring text for anyone who makes decisions, in business or in life. Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company.
Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.
Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders.
Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results.
Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear—firms that turn knowledge into action avoid the "smart talk trap. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms.
The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. Now, Discover Your Strengths Image Source By Marcus Buckingham and Donald O Clifton Free Press, Based on a massive Gallup study of 2 million people, this book shows individuals how to cultivate their own career strengths and strengths, managers how to capitalize the talents of their people, and executives how to build an entire organization around the talents of each employee.
Instead, guided by our parents, by our teachers, by our managers, and by psychology's fascination with pathology, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected. At the heart of the book is the Internet-based StrengthsFinder R Profile, the product of a year, multimillion-dollar effort to identify the most prevalent human strengths. The program introduces 34 dominant "themes" with thousands of possible combinations, and reveals how they can best be translated into personal and career success.
In developing this program, Gallup has conducted psychological profiles with more than two million individuals to help readers learn how to focus and perfect these themes.
They employ different styles and focus on different goals. Despite their differences, great managers share one trait: They break virtually every rule conventional wisdom holds sacred.
They don't believe that, with enough training, a person can achieve anything he sets his mind to. They don't try to help people overcome their weaknesses. They disregard the golden rule.
They even play favorites. Companies compete to find and keep the best employees using pay, benefits, promotions, and training.
But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. This amazing book explains how the best managers select employees for talent rather than for skills or experience, how they set expectations, how they motivate people, and how they develop people.
The revised and updated edition of "The Great Game of Business" lays out an entirely different way of running a company. It wasn't dreamed up in an executive think tank or an Ivy League business school or around the conference table by big-time consultants.
It was forged on the factory floors of the heartland by ordinary folks hoping to figure out how to save their jobs when their parent company, International Harvester, went down the tubes. What these workers created was a revolutionary approach to management that has proven itself in every industry around the world for the past thirty years—an approach that is perhaps the last, best hope for reviving the American Dream. Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry.
But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
This is profoundly powerful because of all of the science and research behind this book. Marketing is also about the product and how to bring it to market.
So many companies do everything right and yet still lose market share. The book is about the failure of companies to stay atop their industries when they confront certain types of market and technological change.
If you think that mass media is a viable business, please read this book. The fragmentation and proliferation of media touch points and content alternatives makes reaching massive audiences difficult at best. This book is the blueprint for anyone searching for fresh, revolutionary ways to get their message out beyond traditional media.
The Little Red Book of Selling: For those who are running into dead ends, stale leads, price objections, and unreturned phone calls, Gitomer has created The Little Red Book of Selling to show them how to get past the usual obstacles and sell their products and services with new zest and vigor.
This simple, fun and short book is full of how to better position, market and sell both yourself and the products and services that you represent. In fact, anything by Gitomer is well-worth your time. This just happens to be one that is worth re-reading each and every year.
None of them hold a candle to this one. Perhaps one of the best books ever written on how a brand can and should tell a story and how to do it. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. The book is even better. A key component to better understanding the power marketing is to learn about how to network and connect with others.
Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him.
It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Prior to starting his own business, he was marketing VP for two U. There are countless brand stories about excellence in this one. More than just a how-to book for the 21st Century, Re-imagine! Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional company values, and embraces an aggressive strategy that empowers talent and brand-driven organizations where everyone has a voice.
Pretty poignant and true. The Tipping Point is great because it helps marketers better understand the inflection point that happens when a product is ho-hum and how it then takes off like a rocket. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This widely acclaimed bestseller, in which Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Sadly, this is one of the most important aspects of the marketing sphere that most professionals spend little-to-no-time working on.
This book filled with practical and powerful advice about consumers and how to help them by making your marketing easier to follow.
At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Web Analytics 2. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Kaushik, by the way, is the digital marketing evangelist at Google.
A book that is, without a doubt, one of the best books on the advertising industry. Michael is the chief growth strategist for Agora, Inc. When word came out that he was writing a book about his writing process ad writers everywhere must have tripped over themselves to buy a copy. Inside you will learn the difference between writing sales copy to warm leads and perfect strangers. Breakthrough Advertising by Eugene Schwartz Bottom Line Books, January 1, If ever there was a holy grail of marketing passed down from father to son, it would be this book.
You want to know how good it is?